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ACCA has adopted 'Accountants for Business' as its global theme for 2009-10.
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The campaign sees ACCA highlighting the important roles accountants play in both the private and public sectors, promoting their role as advocates of sound business practices, champions of sustainable business development and identifiers of value drivers which lead to high-performing organisations.
'This is an agenda for business which puts sound financial management at its heart. It highlights the importance of accountants to fostering long-term corporate success,' said Dr Steve Priddy, ACCA director of technical policy and research.
'There has never been a more crucial time for accountants to continue to show their true value. Over the past 18 months, as a systemic banking collapse has evolved into significant worldwide recession in many countries, a range of presumptions about accounting, organisations and society will be questioned - and we believe that the role of the accountant will emerge into a golden age as a champion of sustainable value in business.
'Corporate governance, regulation, asset pricing, risk management, remuneration design are all subject to root and branch examination. What organisations need now is the firm leadership and financial discipline for the immediate short term, and the confidence of knowing they possess a business model which is sustainable. As global economic conditions continue to be uncertain, CFOs have every opportunity to emerge as leaders and to rise to the challenges ahead.'
A new ACCA microsite featuring the latest research, events and opinion on the 'Accountants for Business' theme is available at www.accaglobal.com/accountants_business
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